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Google Black-Owned Friday
Watch Case Study Film
Google Black-Owned Friday
Watch Case Study Film
Watch Case Study Film

IMPACT & RESULTS

By focusing on a powerful call to action and partnering with influential Black creators, we achieved exceptional results with the 2024 Black-Owned Friday campaign.

→ Impressive Reach: 19.7 million+ video views across platforms, a 35% YoY increase, demonstrating the campaign's broad appeal.

→ Creative Excellence: 50% lower CPV than projected and a 2x higher view rate, highlighting the creative's undeniable impact.

→ Audience Resonance: The campaign received a 99% positive or neutral sentiment.

→ Media Buzz: We generated over 27 press stories in major publications, amplifying the campaign's reach and social impact.

→ Real Creator Impact: our creator partnerships drove 218K total engagements.

BLACK-OWNED FRIDAY